Here are some telling signs why you need to have a sound website redesign strategy in place:
Outdated Website Design
If you are continually churning out good content and have all the basic ingredients of the marketing mix in place, and yet are not able to strike the magic metrics then how about reworking on your website design. Maybe it is time that you consider reworking on your website design. New and old designs have striking differences that can be easily made out. We are not saying there is something wrong with your website, but it might need general maintenance and a general makeover.
Website Not Responsive
This is now basic to have your website design responsive to the needs of different screen-sizes especially when people have resorted to the mobile way of life to handle different needs. So, if your website does not respond to the spreading needs of customers, there are strong chances that you might lose out on a heavy chunk of your customer base who want to access your website on the go and may abandon it merely for the sake of bad usability. It is important to review your website every quarter and see if it is in line with the latest needs.
Lacking Coherence with your Brand
It is possible that you have been pumping in a lot of money in branding strategies and left your website aside. You may have aligned all your marketing communications, product lines but missed on establishing complete consistency in visual branding. Such incoherence becomes prominent and disturbing. Visual synchrony helps in establishing trust as it tells your brand story perfectly. It has to be strong enough so that by merely looking at one is able to recall your brand. If your website is not in line with the rest of the brand cues, it is time it needs an overhaul.
In this age, when everything is about metrics, you cannot just move forward by not paying heed to them. Every metric has a reason, that when worked on, can lead to immensely different results. If you think there is nothing left to be worked out on, and you have all your departments in place, then it is time you should check if your metrics are hit by your obsolete website design. It has to immediately address.