How Managing Your Business with E commerce Online

Step 1. Build Your Website with Best E commerce Platforms

Below are our best E commerce Platforms based on review.

Woo Commerce

Woo Commerce is an open-source eCommerce plugin that integrates easily with your existing WordPress site. It is a free plugin or functional extension for WordPress. Woo Commerce is a plugin that is designed for small to large-sized online merchants using WordPress. The plugin was launched on the 27th of September 2011. The plugin is simple to install, customize and it is a free base product. Currently, more than 37% of all online stores are operated by Woo Commerce.

Big Commerce

Big Commerce is the second on our list of the Best E commerce Platforms. It is an all-in-one eCommerce tool that puts a lot of powerful features into a single platform. This E-commerce platform comes with professional hosting. It is designed to help users to sell online. The platform comes with many built-in features, data tools, etc. It is the best option for large or fast-growing businesses. Big Commerce is a user-friendly hosted shopping cart software.

Magento

Magento is one of the best eCommerce platforms for Customization, it is an e-commerce platform that you can download and install on your own servers. This platform is an open-source e-commerce platform that is written in PHP. Magento is one of the most popular open e-commerce systems in the network. One of the advantages of Magento is that it allows users to choose their own server environment.

Shopify

Shopify is a complete commerce platform that allows users to start, grow, and manage their business. You can use Shopify to create and customize an online store. It allows users to Sell in multiple places which includes web, social media, mobile, online marketplaces, brick-and-mortar locations, and pop-up shops, etc. If you are looking for an eCommerce platform that will help you to manage products, inventory, payments, and shipping. Then Shopify is the best option for you, on the Shopify platform it has a free trial so you can check it out before getting to it.

Volusion

Volusion is another Ecommerce Platform that you can get. It is an awesome platform that you can use for selling physical products. The platform is a drag-and-drop site builder with in-page editing. It allows users to customize their own platform. The marketing options of the platform include SEO features and social selling. The platform also creates marketplace integrations for Amazon and eBay. It also allows you to use the service free for 14 days. After that, you have to pay to use the service.

After you have chosen a niche and identified a product to sell, its time to build your website, this will include buying a domain name and choosing a good web hosting service. Do not overthink this part, it is probably the easiest task in this journey of yours. Just make sure that the domain name ends with a .com and that the name is relevant to your niche. There are several places to purchase domain names, I prefer Namecheap as they are largely cheaper than other domain name registrars and they give you 1 year free of WHOis protection.

Hosting

There are many good WordPress hosting services, WordPress endorses three hosting providers on their website.

They are:

Bluehost

  • Have used them before and despite what many people say, they are a good hosting provider

Dream Host

SiteGround

There are tons of others, choose one that meets your demands and fits your budget, the good thing about most WordPress hosting providers is that installing WordPress is done through the simple click of a button. Don’t worry if you have never used WordPress before, it is very simple to learn and one of the many reasons it powers nearly 30% of the web.

WooCommerce Plugin Installation

After you have installed WordPress, you will be greeted with the WordPress dashboard which is very intuitive and simple to navigate.

 

Step 2. Install A Compatible Theme

These automation features include the following;

  • Order tracking
  • Apply pricing rules to multiple items
  • Automatic inventory update – get instant notification if items are out of stock
  • Price change notifications – get notified when prices change on the supplier side.

WordPress is the most popular CMS and one reason for its popularity is because of the huge number of themes that are available to you. Most of these themes are compatible with WooCommerce, however, there are themes that have been developed specifically for the WooCommerce platform. One of the most popular is Storefront which has over a million downloads and is the official theme of WooCommerce. Other themes developed specifically for WooCommerce can be purchased from My Theme Shop and Theme Forest. However, if you are just starting out a free theme like Storefront will be fine. Storefront can be downloaded from either the WooCommerce website or from within your own WordPress dashboard. The latter is far more convenient, just click on ‘Appearance’ in the menu section and then ‘Themes’, you will be taken to a screen similar to the image shown below. Just enter ‘Storefront’ in the search bar and it will be the first theme to show up, just install and activate and you will be done.

Create Your Core Pages

Every website has a core set of pages and this is no different with an eCommerce store.

Setup the following pages;

  • About Us page
  • Privacy Policy
  • Contact Information
  • A page for each product category

When you are starting your first drop shipping store you should not have too many product categories. Once your store is established and making consistent sales you can add more product categories. You should also think about having a blog for your store this is a fantastic way to interact with your customers and also good for SEO purposes.

Importing Products

Without an automation software like woo commerce, this part of running an eCommerce store would take a huge amount of your time, fortunately, with woo commerce, this can be done with the click of a button. Importing products with woo commerce is very simple, you just need to download the Chrome extension and link it to your web store. Go to Ali express and navigate to the products that you would like to import, you will see that products that come with e Packet delivery (the recommended delivery method for drop shipping) will be highlighted in green. There is also an orange colored woo commerce bar at the top of the screen, this lets you know how many products are ready to be imported and what shipping method you prefer. Hover over the item you want to import and click on the woo commerce icon and the product along with the description and images will be imported into your store. Now, you can make changes to the pricing, product description, apply coupon codes, select only the images you want and even alter them with the built-in image editor.

Automate Your Pricing

This is one of the best features of woo commerce and will save you a lot of time. Instead of pricing items individually, you can set pricing rules for all your products or only particular products in a certain price range.

You have two pricing options;

Fixed amount – Add a fixed value to the original amount
Multiple – Multiply the original by a fixed value.
You will have other options and you can have your own pricing formulas but at the beginning just keep it simple and use either the fixed amount or multiple.

Step 3. Promote Your Store

Now that you have a basic store set up, it is time to start marketing your store so that it makes you some money!!

Personal Connections

One of the best methods to get some quick sales is through word of mouth, ask family and friends to visit your store and to spread the news of its launch. You might not get many sales but the first few are always a good confidence booster and at the end of the day it is free traffic.

Social Media Marketing

Create accounts on the leading social media platforms and post highly engaging content that will resonate with your target audience and lead them to your web store. However, just posting good content will not result in more business for your eCommerce store, you will need to have a good social media strategy in place that will result in consistent traffic and sales.

I highly suggest you concentrate on the following social media platforms;

  • Facebook
  • Instagram
  • Pinterest.

Posting on all these networks can take up a lot of your time, however, there are several apps that will allow you to automate this process.

SEO

If you want traffic from the search engines (and why wouldn’t you?), make sure to follow good SEO guidelines. SEO is a long-term process and it will take time to see results. However, once you do start ranking for your keywords, you will start t0 receive long-term targeted traffic for free.

Paid Advertising

Paid ads can get you very fast results but if you go in blind without guidance or any prior experience, it can be very costly. This is why I suggest that you only try paid advertising if you can afford it and f you have a clear strategy in place. For paid advertising, I advise you to concentrate on one of the following platforms;

Facebook

– A lot of drop shippers are having some fantastic results with Facebook ads, if you can spare $10 per day to test out some ads, you should think about giving Facebook ads a try.

Instagram

– With over 1 billion monthly users and its highly visual content platform, Instagram presents a fantastic platform to test out ads for your eCommerce store.

Google Ad Words

– The largest advertising network also brings you the most targeted traffic as you will be advertising to people who are searching for your products.

Conclusion

E commerce online is one of the most cost-effective ways to start an online business and can be very lucrative if you find a good product to sell. You do not need to pay some ‘guru’ hundreds of thousands of dollars to learn how to start a eCommerce business.