#1 Post Content Regularly and In Different Timelines
Posting relevant content regularly can keep the users interested and engaged in your brand. You can also post across various timelines to gain a maximum reach. This is one of the easiest strategies to build an audience. You can create contests, polls, ask questions, and create interactive content on various social media platforms. You can also join communities and share your content. You can also post offers and freebies on your blog and social media platform for users.
#2 Links to Local Publications
Get the locals talking about your brands by allowing guest local bloggers and linking to relevant local businesses in the online space? Instead of going for the bigger brands, target local audience and get them talking about your brand. You can also post reviews and ask users to review your products and services. You can also post information on online local directories. You can also get important links from local businesses on your website that can drive additional traffic to your website.
#3 Keyword Search And Promotion
This is one of the most essential techniques of using SEO for branding. Choose proper keywords and use Google Analytics to analyze the performance of content. This is the simplest way to keep the content and website optimized. Use sitemaps so Google can get interested to index your website and display your website in relevant search results. You can also use social bookmarking sites for content promotion. You can also use the links on your business cards and other traditional advertising material.
#4 Create Titles and Meta Tags
Titles must be catchy and get the user interested to read the rest of the content. Use tools that help you create catchy titles. You can also use keyword density effectively along with header tags and other subtitles. Format the articles properly and use simple language but keep the content effective. You can also implement Page SEO techniques for every page of the web portal. You can use link building techniques and use backlinks effectively to generate traffic.
#5 Produce Content In Mixed Format
Use infographics, animation, videos, audiovisuals, and any other format and post in on social media pages. You can also use mixed formats on blogs and accept guest blogging. You must also submit this content to directories and bring in more traffic to your website. You can also use email marketing strategies and use the link in the signature of your emails. Post links in forums and communities. You can also send press releases about your new product or service. Publishing newsletters and email sign-ups is also a way to implement SEO strategy to promote your brand.
#6 Don’t Forget To Share Your Content
Social Media marketing works as a miracle for business promotion activities. Social media platforms like Facebook, Twitter, Pinterest, and LinkedIn can be used for effective content marketing strategy. Don’t forget to promote your content on these sites as these will bring in a lot of potential traffic. Makes sense… Yes, it does! So, just start sharing your content to create a buzz around your brand, products or services.