Oh Google Keyword Planner, how you have saved my butt a million times when trying to figure out which keywords to use in my posts. If you’re not using Google keyword planner yet or any other keyword planning tool for that matter, then you are certainly missing out. Continue reading and figure out how to use Google keyword planner to your advantage.
How to Use Google Keyword Planner
Before you dive into using Google Keyword Planner, you’re going to need to sign up for an Ad Words account first. Fear not, you do not have to pay for ads to utilize the keyword planner function although it may not appear that way when you’re signing up.
How to Set Up Google Ad words
- Go here
- Create an AdWords account
- Set up your campaign (I recommend putting $1 as the daily budget – the campaign isn’t going to run but you need to enter a number anyway)
- Put in your credit card information (I know this is kind of scary to have to input your credit card information but they won’t charge your card if you pause them campaign)
- Create campaign
- Verify your account on your email and then you’ll be good to go
Using Google Keyword Planner
Navigate to the top where it says “tools” and select keyword planner from the drop-down menu. Once you’ve clicked on keyword planner, it will bring you to a new screen and you’re going to select “search for new keywords using a phrase, website, or category” under Find new keywords and get search volume data.
Type your keywords in the very first box and then click “get ideas” at the bottom. Then you’ll be taken to a new page and you need to have the keyword ideas tab selected…Now, you have a plethora of keywords to choose from.
Choosing a keyword with a decent amount of monthly searches is important because although it’s great to rank in Google regardless of the keyword, it won’t really matter if no one else is searching that keyword.
Why is it important to use a tool like Google Keyword Planner?
Using a keyword planning tool helps you figure out which keywords to target. Although it isn’t the be all, end all strategy it certainly helps give you a little more perspective on what people are typing in on Google when they go to search for certain topics and can give you a little bit of a leg up.