The contents of your Brand Guidelines may at first seem like strict and unnecessary rules, made up randomly by your designer. But they’re not.
These Guidelines have been carefully and thoughtfully created by your designer to ensure your new brand design is implemented to its full potential. It’s a way to help you and your business keep consistent, high quality branding throughout everything that you do, making you seem more recognisable and trust-worthy to your customers.
These Guidelines will also serve as an extremely useful reference for yourself and your Marketing team. If you ever need to create anything yourself (eg. flyers, Facebook graphics), you have all the information about which fonts and colours to use in that document, so you don’t need to go running back to your designer every week.
You can also use your Brand Guidelines to send to any contractors you may bring in to your business, such as digital marketing agencies and copywriters. All the information they need will be in one, easily accessible document, which stops the need for constant back-and-forths about brand values and logo variations.